Stores on Live brings live video, auctions, offers and chat to your Shopify storefront. Your products, your brand, your checkout.
Your storefront
Build each show around your Shopify catalog, with selling rules and a storefront room that you control.
Your Shopify products and variants become the show lineup. AI-assisted catalog tools help prepare new product drafts for your review.
Each product can have its own sale format, price and auction rules. You control the running order and payment deadlines.
Room designs and branding options keep the show connected to your store. Preview the shopper experience before publishing.
Plan, manage and host from either device. Both connect to the same products, lineup and show.
Your iPhone can supply the camera while you manage the lineup and show controls on the web.
Phone cameras, webcams and OBS are supported. Guest co-hosts join through their browser.
Live hosting
Different products call for different ways to sell. Combine multiple formats in one show.
Shoppers compete with increasing bids.
You control the starting price and minimum bid increment.
Auction and offer formatsThe price falls in timed steps to a floor price. A shopper can claim at the current price.
You set the starting price, floor, drop amount and interval. An unclaimed item ends unsold.
Dutch auctionsShoppers claim available products at the price you set.
They then complete payment through Shopify checkout.
Shoppers propose a price. You can accept, decline or make a counteroffer.
An accepted offer leads to checkout; it is not a completed payment.
Event links, RSVPs, email invitations and reminders help bring your audience to the show. Social scheduling supports promotion on connected channels.
Simulcasting sends your live video to Facebook Live, Instagram Live Producer and custom RTMP destinations through supported connections.
Viewers discover the broadcast on social channels. Bidding, offers and checkout stay on your Shopify store.
Live chat, polls and product giveaways give shoppers a part in the show.
Rewards recognize qualifying referrals, repeat attendance and group participation. Available rewards include discounts, free shipping and gifts with purchase.
Saved-product reminders help interested shoppers return to items they watched.
Shoppers pay through Shopify checkout. Track paid and unpaid purchases, manage payment follow-up, and fulfill orders through Shopify.
Auction winners complete payment through a private Shopify checkout link once it is ready. A winning bid does not charge the shopper.
Payment tracking, reminders and eligible second-chance offers help you follow up on unpaid purchases.
Manage fulfillment in Shopify. Purchases remain available in the shopper’s customer account.
Dynamic Listings let customers bid or make offers on your storefront without a live broadcast.
Shoppable videos, images and Shop the Look collections link your content to the products customers can buy.
Recorded shows can be published as replays. With replay sales enabled, customers can buy eligible available products from the replay.
Give customers a place to return between shows. Stores on Live adds live-shopping activity to Shopify customer accounts, from purchases and prizes to rewards and the next event.
Customers can review purchases, follow giveaway entries and claim eligible prizes from their account.
Available rewards and early access stay within reach. Reward campaigns can recognize referrals, repeat attendance and group participation.
Live picks shows eligible auction interest and second-chance offers. Customers can open available replay products, set an upcoming-show reminder and manage their live-show email preference.
Send interested customers an event or product link. Measure paid sales and participation across live shows and replays.
Comment-to-DM sends an event or product link when someone uses your keyword on supported Instagram and Facebook posts.
Connect WhatsApp Business to manage customer conversations, share product links and send approved message templates.
WhatsAppSales analytics show paid sales, items sold and sell-through, with separate views for live and replay performance.
View available audience metrics alongside sales results and unpaid purchases.
Sales analyticsGive your agent access to your catalog, show preparation, live controls and sales results. Add the custom MCP server through ChatGPT Plugins, set up Claude as a custom connector, or connect Codex and OpenCode using the MCP guide. Pi and other agents require registration with our team.
You choose the permissions. The agent can use only the tools you authorize. The ChatGPT show workspace below is a separate interface for working with these tools.
The ChatGPT integration brings a show workspace into the conversation. Select Shopify products, arrange the lineup, set selling rules and review your show before publishing or scheduling it.
Use live controls to manage products and respond to offers. Review sales and payment results, then reuse a saved lineup for another show. Your granted permissions determine which actions are available.
Video comes from your phone, the web host or OBS. The workspace helps you connect your broadcasting device; ChatGPT does not supply the camera.
Ask about app setup, find a show, or review its current state, sales summary and payment details. Our read-only Sidekick integration is in preview. Explore Shopify Sidekick.
Yes. Your show runs on your Shopify storefront, with live video, products and chat in one room. Shoppers join in their browser and sign in to your store to bid or buy. They do not need a shopper app.
See plans and live sales fees for current pricing. Feature availability depends on your plan and configuration.
Build a lineup from your Shopify products and variants. Choose a sale format and selling rules for each item, set up your storefront room, and preview it before publishing. Schedule the show and share the event link with your audience.
You can host with an iPhone or a webcam. Use your phone for the camera and the web workspace for show controls, or manage the show from either device. For a broadcast setup, connect OBS.
Share the event link, collect RSVPs, and send email invitations and reminders. Use connected social channels to promote the show. You bring your audience; Stores on Live does not provide viewers.
Yes. Choose English auctions, Dutch auctions, fixed prices or offers for each item. English auctions use rising bids. Proxy bidding is a separate bidding mechanism: shoppers save a private maximum before an eligible item opens, and the app bids within that limit.
Simulcasting sends your live video to supported destinations, including Facebook Live, Instagram Live Producer and custom RTMP destinations. Each connection has setup requirements. Viewers come to your Shopify storefront to bid, make offers and check out.
They complete payment through Shopify checkout. Auction winners receive a private checkout link once it is ready. A winning bid, fixed-price claim or accepted offer does not charge the shopper automatically. You manage fulfillment through Shopify.
Track outstanding payments and send reminders. Eligible unpaid purchases can receive second-chance offers, giving another shopper an opportunity to buy. Recovery depends on the purchase’s current status; paid purchases cannot be offered again.
Publish a recorded show as a replay. When replay sales are enabled, customers can buy eligible available products. Dynamic Listings also let you run standalone auctions and offers between broadcasts.
Review paid sales, items sold, sell-through and available audience metrics in sales analytics. Live and replay views help you see when sales happened. Payment tracking shows which purchases still need follow-up.
Add the Stores on Live page to Shopify’s new customer accounts. Customers can review purchases, follow giveaway entries, claim eligible prizes, and see available rewards and access. Live picks, replay products and show links keep related activity together. Add the account page and entry blocks during setup so customers can find them.
Customers can set a reminder for an upcoming show from their account. Reward campaigns can recognize qualifying referrals, repeat attendance and group participation. Together, these features give customers reasons to return and invite others into your store community.