Add your media
Upload images and videos, or import supported Instagram and TikTok posts. Check processing status in the library.
Shoppable images and videos on your Shopify store
Connect product stories to the products themselves. Publish carousels, media grids and Shop the Look collections. Bring creator posts onto product pages with Seen On.
Compare storefront media formats
Open a card, then swipe through a vertical media feed. Linked products stay with each item.
Interactive preview
Carousel detailsShoppable carousels
Arrange product videos, images and creator posts into a sequence customers can browse.
A media card opens a fullscreen feed. Shoppers can explore the linked product, choose an available variant and add it to their Shopify cart.
- Choose the media and its order.
- Adjust card shape and presentation in your theme.
- Reuse the same media in other storefront sections.
Media grids
Build a visual collection from images and videos. Give a key product more space, adjust the crop and add a caption.
Choose Mosaic, Editorial or Uniform layouts. Set desktop and mobile columns, then preview both before publishing.
- Control tile sizes, spacing and crop focus.
- Choose captions and overlays.
- Open media, link to a product or leave a tile without an action.
Shop the Look
Let customers shop the products they see in an image or video. Place product pins where each item appears.
A pin opens a product view with variant selection and an add-to-cart action. For videos, set when a pin appears so it matches the product on screen.
- Connect multiple products within a look.
- Arrange looks into a published collection.
- Choose strip, grid or stacked presentation in your theme.
Creator content on product pages.
Seen On brings matching creator posts onto the product page. Give customers another way to see the item in use.
Import a supported Instagram or TikTok post and attach its Shopify product. Choose automatic ordering, select the posts yourself or hide the section for that product.
- Automatic mode puts new matching posts first.
- Curated mode lets you choose the exact order.
- Hidden sections keep the media in your library.
Add media, connect products and publish
Connect the products
Attach products for carousels and grids. Place product pins inside Shop the Look. Arrange the media and review the layout.
Publish in your theme
Publish your content. Add the matching Shopify app block and select it in your theme editor. Publish later edits when they are ready.
Saved drafts stay separate from published content.
Questions
Getting started
Do I need to run live shows to use storefront media?
No. You can publish images, videos and creator posts without a live broadcast. Storefront media is a separate way to connect content to your Shopify products.
What content can I add?
Upload images and videos from your files, or import supported TikTok and Instagram posts. Imported media must finish processing before you use it in a storefront placement.
Products and placements
How do I connect media to products?
Attach a Shopify product to a media item for shopping actions in carousels and grids. For Shop the Look, place product pins inside the look editor. Imported creator posts attached to a product can also qualify for its Seen On section.
Can one image show more than one product?
Yes. Shop the Look lets you place multiple product pins on an image or video. For video, you can set the time range in which each pin appears.
Where do I add the content to my store?
Publish the carousel, grid or look collection in Stores on Live. Then add the matching app block in your Shopify theme editor and select the published content. Seen On uses its own block on product pages. Placement depends on the sections your theme supports.
Can shoppers buy without leaving the media?
Carousels offer product and variant selection in the media feed. Shop the Look opens a product view from a pin. Both support adding available products to the Shopify cart. Grids can link to a product or open media; they do not all use the same shopping controls.
Can I choose which creator posts appear on a product page?
Yes. Seen On supports automatic ordering of matching creator posts, a chosen selection in an exact order, or hiding the section for that product. Hiding it keeps the posts in your media library.
Managing your content
Will an edit change the live content immediately?
Saved drafts and published content are separate. Publish your updates when they are ready. You can also unpublish a carousel, grid or look collection. Shopify content-picker sync has a separate retry if it needs attention.
Can I reuse media in different sections?
Yes. The media library supplies the different storefront formats. You can reuse an item and arrange it differently for each placement.